Grinding day and night, pouring your heart and soul into your biz...
hey. i see you.
but your bank account isn't exactly singing hallelujah, is it? You've tried every "revolutionary" webinar and "life-changing" e-course under the sun, but you're still stuck in the same old rut, watching your dreams fade faster than old mate’s hairline.
Here's the hard truth: if you keep doing what you're doing, you're just setting yourself up for a one-way ticket to Burnoutville, population: you. And let's be real, "mediocre" isn't exactly the vibe you're going for.
It's time for a real change. The Collective is your catalyst for massive transformation, not just another program. I cut the crap and arm you with raw, unfiltered strategies to inject your fitness biz with (figurative, obvs) steroids. Real results. Real growth. Real fucking money in your pocket. No more excuses. No more scraps. Grab your business by the horns and steer it towards the life you've always wanted.
IS THIS YOUR BUSINESS RIGHT NOW?
You've had some wins, but scaling your biz feels like a mystery: you're flying blind and it shows.
Your "marketing plan" is a few Insta reels and an old DIY website. You've got no clue how to create a marketing machine that actually works.
You're drowning in the day-to-day with no systems to keep you afloat: every day feels like a firefight.
You're hustling harder than ever, but your growth has flatlined. You're stuck on the revenue hamster wheel, sprinting nowhere.
You're damn good at what you do, but you're getting lost in a sea of sameness. You don't know how to make your offers feel unique and stand out.
Your mindset's all "abundance, baby!" but your bank account's like "lol, good luck at tax time". You're pulling in cash, but who knows where it goes.
Believe me, I've been there too.
You're constantly undercharging and over delivering because you don't know how to price your services or negotiate like a boss.
Your branding is about as clear as mud. Your potential clients don’t know that it’s them so your marketing is missing the mark.
You're sick of these woo-woo "mindset coaches" promising the moon but giving you jack shit in terms of real, actionable advice.
You're raking in the dough, but it's slipping through your fingers. In The Collective, I'll show you how to grab that cash, hold it, and make it work for you. We'll dive into financial strategies that aren't just about stacking paper, but keeping it stacked. Taxes? Handled. Scaling? Profitable AF. No more guessing games with your money.
money mastery
Stuck on the revenue hamster wheel? Fuck that noise. I'm throwing you a rope and pulling you out of that rut. We'll tear down your business model and rebuild it from the ground up. Streamlined ops, actionable goals, and a plan that actually makes sense. In The Collective, you're not just working hard, you're working smart.
GROWTH ON STEROIDS
Got a ton of followers but no buyers? That ain’t it fam. We'll turn your socials into a lead-generating cash machine. I'll show you how to craft offers that don't just look pretty, they get people buying. Conversion is where it's at, and we're talking tangible results.
CONVERTING LIKES TO BANK
Sick of throwing spaghetti at the wall and hoping something sticks? We'll cook up a marketing plan that actually puts butts in seats. From a brand identity that cuts through the noise to targeted campaigns that hit the bullseye every time, we'll nail down what really reels in the clients and keeps 'em coming back for more.
marketing that slaps
mole with your daily to-do list. I'll show you how to put systems in place that run your biz like a well-oiled machine. It's automation, delegation, and streamlined processes that free you up to make the big moves. You're building a rock-solid foundation that can handle the weight of your massive success.
ops on lock
no bullshit, all balance
I mix hard-hitting strategies with the mindset and nervous system work to keep you centred and savage. This isn't just about manifesting abundance - it's about putting in the work and watching the cash roll in.
how The Collective Will Make Your Business Unfuckwithable
The Collective is business coaching that doesn't play by the rules. I’m here to give you the strategies and support you need to turn your fitness biz into a revenue-generating machine that underpins your dream life. Forget the woo-woo mindset hacks and generic advice - I'm about hardcore, actionable shit that gets results.
your wolf
pack
This is a fucking movement and we are stepping in. It's a pack of hungry, like-minded bosses ready to push each other to new heights. Expect to be challenged, stretched, and pushed out of your comfort zone on the reg.
holistic
af
Money Management? Check.
Marketing? Check.
Nervous System? Check
We leave no stone unturned to make sure your biz is bulletproof from top to bottom.
take action, make moves
I'm about hands-on, practical strategies you can implement yesterday. From setting up your money shit to mastering next-level marketing, branding, and sales, this is your all-access pass to the business big leagues.
fuk boring learning
This isn't another snooze-fest online course. We mix live masterclasses, in-person throwdowns, and interactive sessions to keep you on your toes and growing like a weed.
high touch, high impact
You're not just another face in a crowded seminar. The Collective is an exclusive crew where you get direct access to experts and tailored advice. This is personal mentorship on steroids and it's not for everyone.
GUIDANCE FROM THE TRENCHES
Our experts aren't just talking heads - they're industry vets who've been where you are and have the battle scars to prove it. They'll give you the insider intel you need to level up. I’m talking:
+ Financial Planner: Learn how to build real, sustainable wealth beyond the 'Gram
+ Veteran Biz Owners: Tap into the wisdom of entrepreneurs who've cracked the code on long-term success in this industry
+ Business Support Specialist: Discover how to leverage virtual assistance to streamline your ops and free up your time for big moves
+ Holistic Business Coach: Master the art of staying grounded and controlling your nervous system amidst the chaos of entrepreneurship
+ Branding Expert: Create a brand identity that feels like you and magnetises your ideal clients
words from the crew
GYM OWNER & COACH
It was a huge step for me to commit to the time and financial outlay this involved but I knew how valuable Ro was a a coach so I decided to invest in myself. And it has more than paid off.
Ro is a legend. There are so many cringe business gurus on social media that flaunt flying first class and how they got their client to some crazy monthly turnover but I’ve never resonated with that vibe. Ro is just real, she’s not trying to impress anyone - she is impressive in her knowledge and accomplishments without trying. It’s been a privilege working with her.
KATE
Women’s Health & Nutrition Coach
I was ready to level up my business, learn about business strategy, stay accountable to a mentor & get some honest feedback on where I could be improving. I got all of this & more in The Collective. I was surprised by how much I enjoyed having a group of business owners who could understand & share the BIG feelings you get running your own business; the excitement, the passion, the discomfort & the sticky patches.
Ro is the perfect blend of brutally honest & fiercely supportive, which is exactly what a business owner needs to stretch themselves & their business.
JAYMEE
tier one
tier two
tier three
tier 1: ignite
4 x MASTERCLASSES: Deep-dives into the shit that matters. No fluff, just the meaty strategies you need to level up (valued at $1,188).
4 x SHORT COURSES: Concentrated shots of business brilliance. Sharpen your skills, tighten your ops, and stay ahead of the game (valued at $7,988).
You'll be learning about:
+ MANAGING YOUR MONEY
+ BUILDING AUTHORITY AND BECOMING THE GO-TO COACH
+ CLEANING UP YOUR SYSTEMS AND PROCESSES BTS
+ HOW TO LAUNCH YOUR OFFERS
+ CREATING CONTENT THAT SLAPS
YOUR DIGITAL NERVE CENTRE: Access all your resources and replays in one slick online hub. Wherever you are, your growth doesn't stop.
for the hungry
tier one
tier two
tier three
TIER TWO: ACCELERATE
ALL THE TIER 1 GOODNESS, PLUS:
+ MONTHLY GROUP COACHING CALLS: Bring your burning Qs, I'll bring the fire. We'll smash through roadblocks and hone your strategies to a razor's edge (valued at $6,000).
+ LIVE EVENTS (2x Yearly): Rub shoulders with fellow hustlers at high-energy, in-person throwdowns. Network, learn, grow - and probably get a little wild (valued at $2,000).
+ TELEGRAM CHAT: Tap into a crew of like-minded bosses who don't just talk about it, they BE about it. 24/7 access to The Collective hive mind (valued at $6,000).
+ QUARTERLY CEO PLANNING WEEKS: Strategise your next moves, review the wins and losses, set goals that'll stretch you. It's like corporate planning, but cooler.
+ CONTENT DAYS: Dial in your brand's visual vibe with pro shoots that make your marketing unfuckwithable.
for the COMMITTED
tier one
tier two
TIER THREE
TIER THREE: DOMINATE
EVERYTHING IN TIER 2, KICKED UP A NOTCH:
VIP DAYS (2x Yearly): Intensive sessions where we go deep on the big plays - scaling, advanced marketing, and leadership. Bring a spare notepad, you'll need it (valued at $4,000).
1:1 COACHING: Hyper-personalised coaching to obliterate your unique obstacles and send your metrics into the stratosphere. You'll get monthly one on one calls AND a private Telegram chat to get support on the go, whenever you need it (valued at $52,800).
THIS IS WHERE THE GOOD GET GREAT
for the UNSTOPPABLE
WHO COMING:
+ THE HUNGRY: You're not content with the status quo. You've got a fire in your belly and a hunger for more. More impact, more income, more fucking success.
+ THE DRIVEN: You're not afraid of hard work. You're ready to put in the blood, sweat, and tears to build something extraordinary. Hustle is your middle name.
+ THE RESOURCEFUL: You know success is out there, you just need the right tools and strategies to claim it. You're ready to absorb knowledge like a sponge and put it into action faster than you can say "gains".
+ THE REBELLIOUS: You're not here to follow the rules. You're here to break them, rewrite them, and create your own damn path to the top. Status quo? More like status no.
+ THE FREEDOM SEEKER: You're not in this just to make a buck - you're here to create a life of freedom and choice. And you know that kind of freedom comes from rolling up your sleeves and putting in the work.
who ain't:
+ THE TIMID: If you're content with playing small and flying under the radar, this ain't it. The Collective is for those who are ready to make some fucking noise.
+ THE LAZY: Success doesn't come to those who wait, it comes to those who work. If you're looking for a magic pill or a get-rich-quick scheme, keep scrolling.
+ THE CLOSE-MINDED: If you think you've got it all figured out and you're not open to new ideas and strategies, The Collective isn't for you. Growth requires an open mind.
+ THE UNETHICAL: Shady tactics and sketchy schemes have no place here. The Collective is about building real, sustainable success, not profiting at the expense of others.
+ THE EXCUSE-MAKERS: "I don't have time", "I'm not ready", "It's too hard"... if these sound like your go-to lines, it's time for a reality check. In The Collective, we don't make excuses, we make shit happen.
I've been in the trenches of this industry, built multiple successful fitness businesses, and battled every damn curveball you can imagine (I’m more acquainted with my lawyer than I’d like to be). I've cut through all the woo-woo bullshit and fluffy "advice" to uncover what really works.
The Collective? It's my baby. My mission? To turn hungry fitness coaches like you into absolute BEASTS.
I'll give you the uncensored, insider strategies you need to make shit happen.
Relentless execution, top-tier tactics - all the tools to turn your raw potential into a fucking powerhouse.
Forget the generic grind. Fuck the fluff. It's time to put your name on the map and get paid what you're worth.
You with me?
HEY, I'm Ro
alright, coach. decision time.
You ready to shoot your shot?
Join The Collective and let's turn your grind into gold.
tier three: DOMINATE
$30K +GST
This is the powerhouse. Hyper-focused, totally tailored coaching to smash your roadblocks and skyrocket your results.
If you are ready to DOMINATE, this is for you. 12 months Private Mentorship is the kind of personalised attention that transforms businesses.
+ TWO VIP DAYS
+ PRIVATE 1:1 COACHING
+ MONTHLY CALLS
+ PRIVATE TELEGRAM
TWELVE months.
six ways I'll transform your business.
ONE hell of a glow-up.
You ready?
Build a network that opens doors and blows minds: Connect with me and a crew of top-tier entrepreneurs at live events. Make the kind of power moves that put your name on the map.
Get the financial know-how they didn't teach in PT school: Taxes? Profit margins? I got you. Learn to manage your money like a boss and watch your bank account glow up.
Master the art of authentic, effective marketing: Fuck relying on reels and a janky website. I'll teach you how to build a marketing stack that magnetises dream clients and keeps 'em thirsty for more.
Get my battle-tested strategies to skyrocket your biz: I'm done watching you play small. I'll give you the exact systems and processes I used to scale my own business. No more guesswork, just serious fkn results.
Escape the feast-or-famine cycle once and for all: I'll give you the tools to not just boost your income, but make it steady as a rock. Sleep like a baby knowing your cash flow is on lock.
Transform your hustle into bank-breaking growth: Grinding 24/7 with nothing to show for it? Nah fam. I'll show you how to turn that sweat into sustainable, sexy profits. Less talk, more action.
Listen up, coach. You've got two choices:
Keep hustling solo and praying for a lucky break... OR join The Collective and let me show you how to build a business that makes the competition sweat.
join the collective.
12 months to transform
Frequently Asked Questions
who is the ideal collective crew?
?
Whether you're a fresh-faced gym owner or a seasoned vet ready to level up, if you're a health/fitness coach with a fire under your ass, you're in. Hustle hard, play harder - that's my jam.
?
Any extra costs I should know about?
Nah fam, your buy-in covers all the goodies in your tier. Only potential extras are travel/accom for live events if you’re keen. And if you want to upgrade your tier level, give me a shout - I got you.
?
Time commitment per week?
A few hours a week for masterclasses, courses, calls, and putting in the work. You get out what you put in, simple as that.
?
do i need to be based in melbourne?
Nope. The Collective is built to keep you locked in from anywhere. Get your learn on online, link up at live events, and connect with the crew virtually.
collective or bust.
Yo, let's get real. You're done pissing away your hard-earned cash on "quick fixes" that don't do shit, right?
It's time to INVEST in something legit. Something that'll actually move the fukn needle.
The Collective isn't just another programme. It's where your raw hustle collides with my battle-hardened strategies to create a business that doesn't just look good on paper - it PRINTS.
This is real transformation. Bankable results. The kind of glow-up that'll make your haters do a double-take.
So whatcha waiting for? Keep spinning your wheels with the woo-woo crowd? Or join the Collective and build a business that'll put your coach friends on notice?
Ball's in your court, coach. The Collective starts July. Spots are limited. Secure your seat now and let's fucking do this.
