Maybe at first, it was about freedom. Getting out from under someone else’s schedule. Calling your own shots. Making a living doing what you love.
And that was great. Until it wasn’t enough.
Because at some point, you realised you weren’t actually building a company... you were just building yourself a job.
The revenue rollercoaster. Good months, bad months, no real stability.
The “I should be further along” gut-punch. You know you’re meant for more, but your current model is keeping you small.
The weight of being the only one who drives results. If you step back, it all crumbles.
Most people in the fitness industry are running on fumes.
Trying to scale without real structure. Trying to increase revenue without increasing capacity.
They build businesses that require more from them, not less. More hours, more clients, more energy. And they mistake that for growth.
A Founder builds differently.
Creates opportunities instead of waiting for them.
Builds an ecosystem—not just an offer.
Knows how to scale without sacrificing profit, time, or freedom.
Thinks beyond the next client, the next sale, the next 90 days.
➞ You don’t need more information.
That’s what Founders Academy is.
And if you’re feeling that pull—that sense that you’re on the edge of something bigger, this is where you go all in.
➞ You don’t need another course.
➞ You need to sit at a table where the conversation is bigger.
Direct Access to Me: Continued mentorship and hands-on guidance every quarter to keep you on track.
Resource Drops: New tools, templates, and resources added to the resource bank each quarter.
Community Momentum: Ongoing connection with like-minded founders to share wins, challenges, and solutions.
Implementation Workshops: Short, focused sessions providing proven strategies you can immediately apply.
Strategy Intensives: One full-day deep dive each quarter focused on scaling, leadership, and high-level strategy.
Think Tanks: Quarterly critical thinking sessions to solve problems and make big business moves.
Exclusive Event Perks: 50% discount on all live events eg. in-person intensives and marketing/sales workshops.
Most coaching programs throw information at you but don’t help you execute.
This isn’t a course. It’s real-time strategy and mentorship tailored to where your business is now and where you want to take it.
You’ll be coached, challenged, and held to the standard of a real Founder.
One of my clients had been stuck at $15k months for years. She had the skills but was too in the weeds to scale. We cut the fluff, streamlined her systems, and repositioned her offer suite. Within 90 days, she was hitting $40k months consistently—with less stress, not more.
You’ll get direct, actionable steps tailored to your business. No generic advice—only what moves the needle for you.
I’ll call you out when you’re playing small and push you to the standard of a real Founder.
You get to leverage my years of scaling businesses so you can avoid common mistakes and move faster.
We’re not just talking strategy—we’re implementing it. You’ll leave with systems in place, offers optimised, and a business built to scale.
Mentorship isn’t just about giving you information or ideas. It’s about having someone in your corner who can see the gaps you can’t, challenge your thinking, and guide you through the execution—so you don’t just learn, you apply and grow.
Your biggest breakthroughs won’t come from more information. They’ll come from bigger moves, faster.
These aren’t “content calls.” These are high-level founder calls designed to get you moving:
➞ Hot Seats: Real-time feedback and direct strategy on your biggest roadblocks.
➞ Subject Matter Calls: Targeted topics based on what’s happening in the industry right now.
➞ Custom Support: Revenue growth, leadership, and business model tweaks tailored to you.
A gym owner I worked with used to spend 15+ hours a week on admin, stuck in day-to-day operations. We automated 80% of it, allowing him to focus on sales and training. His revenue jumped by 35%—without adding a single extra client.
We bring in real experts—CEOs, investors, financial strategists, and legal advisors—who have built, sold, and scaled companies.
These are the people who know how to protect, grow, and multiply what you’re building.
One of my clients was making $25k months but felt broke every time payroll hit. Why? She was running a high-expense business with zero financial buffer. We restructured her pricing, built in recurring revenue, and set aside a 3-month financial cushion. Now? She’s hitting consistent $35k months with stability—not stress.
A business coach I worked with doubled her inbound leads in a month after sharpening her positioning. Her DMs went from crickets to 'I’ve been waiting for someone to say this.
You don’t need more meetings—you need powerful spaces that push you into action.
➞ Strategy Intensives: 1-day deep dives into scaling and high-level thinking..
➞ Think Tanks: Sessions built for critical thinking, problem-solving, and business moves.
➞ Workshops: Focused trainings with proven strategies you can implement immediately..
Get 50% off all live events hosted across the country.
➞ Gym owner intensives
➞ Marketing and sales workshops
➞ Behind Closed-door sessions
These aren’t fluffy networking events. They’re high-impact rooms where real business growth happens.
Stop wasting time piecing things together. Access practical tools and templates that you can use right away: from financial frameworks to marketing strategies to leadership and wealth creation.
Everything is designed to save you time and make you money.
Most business owners don’t scale because they never commit to the version of themselves that actually leads.
They wait. They second-guess. They circle the same revenue, the same problems, the same frustrations.
Founders move differently.
➞ The investment is $900 per month.
➞ The minimum commitment is six months.
Real growth doesn’t happen in a quick fix.
It happens when you build something strong enough to outlast you.
One of my coaching clients had been making $10k months but was stuck. She wasn’t investing in long-term strategy, just cycling through sales. Once we built her business model with recurring revenue, she hit $50k months—without adding more clients.
Money isn’t the goal—it’s the tool.
Inside The Founders Academy, you’ll learn how to structure your business to create real financial power.
That means:
➞ Recurring revenue that keeps your income stable.
➞ Pricing and positioning that commands authority.
➞ Strategic reinvestment that builds assets, not just cash flow.
A business that only makes money isn’t enough.
You need a business that moves people.
That means:
➞ A brand that stands for something, so clients don’t just buy, they attach.
➞ A leadership model that removes you as the bottleneck so you can scale influence, not just effort.
➞ Messaging that shifts industries, because the ones who shape conversations are the ones who lead them.
Founders don’t just take what’s in front of them—they create their own playing field.
Inside The Founders Academy, you’ll learn how to:
➞ Position yourself in the rooms that matter.
➞ Negotiate, expand, and create demand.
➞ See five moves ahead—so you never wait for opportunity, you move first.
